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How Not to Win Fans and Influence Followers
The public response to Gap’s ill-advised attempt to change their logo created a backlash of an established brand that stirred up memories of a previous transformation in which, New Coke, nearly made...
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Brands are People too
I recently stumbled upon the article, “Consumers choose brands like they do people” on The Wise Marketer, one of my favorite websites to visit (subscription required). The article gave an overview of...
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